A low-cost CD packaging in 300g paper. Developed
by myself for use by independent record-labels and
music-bussinesses with a strict budget.
As filesharing and copywrite piracy make almost
everybody in the music bussiness earn less and less
this is a altarnative to reform your economic strategy
when it comes to producing releases.
Regarding amount of colours used the packaging
can offer a solution that is around a fourth
of the production cost of a standard jewel case.
As the uncarismatic jewel case have bored every
music consumer to death by now and many big
record companies seem to be very reluctant on the
idea to offer something different to their costumers
I made this one to show that there is still a way to
catch the eye of consumers.

Through a series of tests on people with different
backgrounds and social groups I must say that the
feedback tell it’s clear language and everyone said it
could add joy to the paying for CD’s once again.
The “standing” format of the package make it more
visable in the store CD-racks and will catch the eye
of costumers. The width is adjusted to fit all
standard CD-racks.

As the production cost is so low you have a more
flexible budget for your releases and replace costs
for dull plastic packaging over to extramaterial such
as stickers and posters. The keyword for me when
developing this was flexibility. The “pocket”
construction of the package allow adding extramaterial
very easily and we all know that adding extra material
for the consumer is like adding another reason to
pay for it.

The package use no glue to decrease the manual work
made at a printing plant and therefore decrease the costs.

For inquiries regarding the packaging, production costs,
prices, templates etc email me on micke@pmkfa.com
and click here to have a look at the Lo-Fi-Fnk “Boylife”
sketch here using the packaging.

The package size compared to a jewel case.

Made for the same purpose as “low-cost CD
package 1”. Slightly higher price of production than
package number 1. This package is based on a
“book”-like construction and is as number 1 also a
package that doesn’t use glue at all. This make it very
convenient to assemble it for yourself and through
that save money on production.

Illustrations made for the “CMYK 2005” book
made in relation to the magazine conference with
the same name held in Barcelona July 2005.
The illustrations function as intros to interviews
and is often therefore of a typographic character.
The illustrations are representing the following
magazines/people: Tokion, Matador, Yummy,
Marok, Joachim Baldauf and Minima.
The book was art-directed by Made.

Typographic illustration for London-based
magazine Hit & Run. Nang means something very
good and this is heavily good, PURE NANG.

Illustration made in the office of With Assistant,
Shinjuku/Tokyo. Measures approximately 2,5×2
meters and is made using a Pilot felt pen and
acrylic-based color for the filling. Made during
some hot days in late July 2005.

Freestyle-drawn wall for Peder Søby Eriksen and
his company Heyday. Made using black ink feltpens.
Measures approximately 4×2,5 meters and is made
using a Pilot felt pen. Made during the last days of
June 2005 before I moved from Copenhagen.

Release cancelled and released first
quarter 2007 under the name Kocky.

Artwork for the UK band Wildcats and their
self-titled debut CD-album. Released on the newly
started label Hairy Situation. To see the logo for
the label check out the logo-section of this site.

Layout and visual concept for lavidalocash.com,
a independent record-label from Sweden.
The site layout is based on a “skeleton”-structure
where the menus, the header and the container is
fixed and static. The backgound is changed every
month or when there is a new release and is based
on graphics used for that latest release. In this way
you can save time, and therefore money, on making
new graphics and the background both advertise for
the latest release and show in a strong visual way
that there have been change since you visited the
site last time. Coding by Nova Drougge.

Cover for the CD-EP “…And The JFG?” made by
Swedish duo Lo-Fi-Fnk. Released on La Vida
Locash and available for purchase through dotshop.se.
For more info on Lo-Fi-Fnk check:
http://www.lavidalocash.com/lo-fi-fnk/index.htm.
The EP gained great verdicts from a united music
press in Scandinavia and the tune “Change Channel”
was played heavily on Swedish national radio.

Cover for the 7-inch single “Change Channel”
made by Swedish duo Lo-Fi-Fnk. Released on
Moshi-Moshi records in the UK. For more info on
Lo-Fi-Fnk check:
http://www.lavidalocash.com/lo-fi-fnk/index.htm.

Sketch for Lo-Fi-Fnk’s forthcoming album
“Boylife”, will not be used cause of my decision.

Project for the third issue of online magazine
Sambandscentralen. Papershoes made to
make a twisted angle of something very ordinary.
European shoe size 37 and papersocks.
Made together with Megumi Matsubara.

Project for the first issue of online magazine
Sambandscentralen. “I want to give this site
to you” is a project made together with Megumi
Matsubara showing our relationship while I lived
in Copenhagen and she were living in London.
Sending graphic material back and forth to make
a common temporary space in London for us to
dwell at together.

Two examples of a collection of hand-made earrings.
Silk-screened on very durable plastic, cut out and
polished by hand. Made together with Thomas
Bo Nielsen. For inquires regarding price and
availability contact me on micke@pmkfa.com and
I’ll see what I can do.

Record-covers, illustrations, logotype and
merchandise for the Danish band Junior Senior.
Here is shown some examples of the works on
CD and vinyl I have made. Shown here is the UK
version of the album “D-d-d-don’t Stop The Beat”
on vinyl. The album was released on Crunchy Frog
records and licensed to Universal records/Mercury
records in Europe and Atlantic records in the US.

The Junior Senior logotype.

Illustration of Junior Senior for the Danish
magazine Romeo + Juliet. In this I tried to show
a more “hard” side of them as they have been
pictured in a very happy and cheery way all the time.

Junior Senior t-shirt.

High-price packaging made for the mix-CD
“Level 10.25” using three different types of
cartboard and have a pop-up effect, perforation
and “hidden” stickers behind a flap in the pop-up.
A second package is holding it together after the
perforation is broken. Getting the reactions that
the music sounded like someone playing video-
games I put a small live synthesizer in a livingroom
to play som old Nintendo games representing my
enviroment and the music surrounding me when
I made the mix.

Layout, typography and illustration for magazine
Southern Bulletin. Aiming on involving the elements
of a magazine in each other, typographic illustrations,
illustrated headlines etc. Here showing illustrated
headlines and quotes for a interview with
DJ/producer Seep and a intro-illustration for a
interview with DJ/prooducer DJ Klock.

Label graphics and logotype for Meadowsweet
records. Here the second release from the
house-label can be seen and it is Jence’s EP
“Tio tum sommar” (Ten inches of summer).
10-inch vinyl with CMYK-printed label and blank
sleeve.

A self-promotion typographic illustration that
later was used for a t-shirt print.

Two t-shirt designs for the clothing-shop
WoodWood in Copenhagen/Denmark.
Half-Henry-Kissinger-half-skull.

Self-promotion t-shirt.

Illustration of the band Junior Senior for the Danish
magazine Romeo + Juliet. In this I tried to show a
more “hard” side of Junior Senior as they have been
pictured in a very happy and cheery way all the time.

Made originally for the Junior Senior CD-single
“Boy Meet Girl” and then modified. Later also
used for the cover graphics of the UK vinyl version
of Junior Senior’s album “D-d-d-don’t Stop The Beat”.
Then declared dead.

Michael Thorsby PMKFA

E-mail: micke@pmkfa.com
Phone: 0081 (0)80 3958 9599

PMKFA aka Michael Thorsby

Clients:
Vujj (furniture company, SWE/MEX), Diesel (JPN/ITA), Uniqlo (JPN), Arkitip (magazine, US), Weekday (SWE),
WESC (SWE), Beams T (JPN), Wax Poetics (magazine, US), Nudie Jeans (SWE), WoodWood (DK),
Sixpack (FRA), Clark magazine (FRA), Universal Music (UK + DK), Atlantic records (US), AOL Time Warner (US),
Ubiquity records (US), Knee High Media/Paper Sky (Publisher, JPN), Adidas/Soundvenue (magazine, DK),
Jonas From Falun (DJ, SWE), Crunchy Frog records (DK), Tokyo Art Beat (art-guide, JPN), Massage (magazine JPN),
Superheroes (band, DK), Junior Senior (band, DK), CR), The Rumble (club, SWE), Rickard Jäverling (SWE),
Euroman (magazine, DK), Brus (magazine, SWE), Chaco (JPN), La Vida Locash (recordlabel, SWE),
Lo-Fi-Fnk (band, SWE), Pie Books (JPN), Romeo + Juliet (magazine, DK), Ud & Se (magazine, DK),
Brothers & Sisters (club, SWE), Southern Bulletin (magazine, DK), Audiowhore (fanzine, SWE),
Hooha (store, DK), Feelcph.com (DK), Meadowsweet records (SWE), Citron Vinyl (SWE),
Cabin records (SWE), Art 4 Pleasure (club, SWE), Revista Collectiva (magazine, Blankx.net (art-zine, SWE),
Sweetheart (club, SWE), Sambandscentralen.info.se (webzine, SWE/NE), Hit & Run (magazine, UK),
CMYK 2005 (book, ESP), Wildcats (band, UK), Heyday (event-marketing entourage, DK),
Firebrand Live (promotion company, UK), Moshi-Moshi records (UK), Sweatshop Union (JPN),
Victionary (publisher, HK), Rational Daydreamer (magazine, UK), Hermanos (club, SWE)
Green & Ilpo (music duo, FIN/JPN), Lift Scaffolding (UK), Million Vibes (club, SWE), Impossible (DJ-team, JPN).

Clients (while working at Vår; Grandin & Atldax):
Levi’s (SWE branch), MTV Nordic, Tyler Bryle (founder of Wallpaper magazine, UK),
Fanclub (festival, SWE), Kalas (festival, SWE), Fusion (club, SWE), Bongo (club, SWE),
Stereo (club, SWE), Telia (telephone company, SWE), Bilia (car retailer-chain, SWE).

Miscellaneous:
2004: Screening of “Nothing AM” at Institute of Contemporary Art, London (UK)
2005: “Nothing AM” is awarded a special prize at Next Filmfestival in Vilnius (LH)
2005: Europe is too small for PMKFA and Tokyo, Japan becomes his new base.
2005/6: PMKFA “26″ solo exhibition at Sweatshop Union in Osaka (JPN).
2006: Launch my own clothing label together with Sweatshop Union, named “It’s Our Thing” (JPN).
2006: Graphic showcase and interview in the magazine Svensson (SWE).
2006: It’s Our Thing “The First Ten” t-shirt exhibition at Cafe Pause (JPN).
2006: Responsible for the graphic design/signage and partly for the exhibition design
of the critically acclaimed “110% Vujj” exhibition during London Design festival (UK).
2006: “Nudie Cafe”, exhibition of Nudie Jeans clothes “remixed” by PMKFA (JPN).
2007: “Green Winter” the first real PMKFA solo exhibition, showcasing brand new
It’s Our Thing t-shirts/sweatshirts, posters, walldrawing and some 3D objects,
Kamata Studio, Kamata/Tokyo (JPN). January and in cooperation with CBC-net.com.
2007: Jan, It’ Our Thing now available at retailers in Japan, USA, Holland, France, UK and Denmark.
2007: April, Vujj’s exhibition at Milan Salone (ITA). PMKFA design catalogue, signage and projections.
2007: June 8-Sept 15. PMKFA’s solo-exhibition “A Bag of Grease” is shown at gallery Vallery in Barcelona.
The exhibition was a big success with more than 500 visitors at the opening and is extended from three
weeks to three months. Prints, shirts and a exhibition catalogue/book is available through Vallery.es.
2007: Participating in the “Play With Kouga” group exhibition at No.12 Gallery (Tokyo)(JPN).
2007/8: Sixpack France and PMKFA make a collaboration collection for A/W 08.
2007: Third quarter, It’s Our Thing third collection named “Etno” is launched.
2007: Illustrates and co-writes a four page article on dubstep (interviewing Skream and Mary Anne Hobbs)
together with Egaitsu Hiroshi (One Hand Clappin) for issue 7 of “Massage” magazine (JPN).
2007/08: The PMKFA exhibition “Probarious” featuring visual commentary by Assistant opens Dec 7th
at Diesel Denim Gallery in Aoyama/Tokyo. The exhibition is a 100 sqm big installation showing 2D-work
transformed into 3D and back to 2D again. The response is overwhelming and is reviewed in several of the
well-established magazines in Japan. Daft Punk show up at the afterparty.
2008: The collaboration between Sixpack and PMKFA deepens and a 2nd collaboration collection is made.

Publications featuring PMKFA:
2003: Featured in the book “Gradation Design” published by Pie Books (JPN).
2005: Contribution to the magazine “Hit & Run” (UK/NO).
2005: Three-page feature in “Revista Colectiva” (CR).
2006: Ten-page feature in the magazine “Arkitip” (US) issue #32.
2006: Three-page feature in “Svensson” magazine (SWE).
2006: Ten logos published in the Die Gestalten Verlag “Tres Logos” book (GER).
2006: Twenty-page feature in “Tokion” (Japan edition) together with Megumi Matsubara (JPN).
2006: Featured in french graphic design magazine “Étapes” (FRA).
2006: Four-page feature in London’s best free-mag “Pimp” magazine (UK).
2006: Collaboration between It’s Our Thing and Paper Sky, published in the Akihabara issue (JPN).
2007: The PMKFA-exhibition “Green Winter” is featured in “Web Designing” Magazine (JPN).
2007: Seven logos published in Victionary’s “Logology” book (HK).
2007: Six-page contribution to the leading graphic free-paper “RTR™” (JPN).
2007: It’s Our Thing featured in “Nylon Guys” (US).
2007: The t-shirt “Rickard Jäverling” featured in “Uniqlo Paper no.2″ (JPN).
2007: Contribution to “Play With Kouga” in vol.10 of “OK Fred” (JPN).
2007: “PMKFA - A Bag of Grease” sixty-page exhibition-book published by Vallery (ESP), ISBN 13: 978-84-611-7673-1.
2007: It’s Our Thing featured in “Tendencias” (ESP).
2007: Featured (as DJ) in “Riddim” magazine (JPN).
2007: Contribution (together with Assistant co., ltd.) for Victionary’s “When Space Meets Art/When Art Meets Space” book (HK).
2007: Four-page feature and cover in “Clark” magazine issue #28 (FRA).
2007: Two page feature in “Logo A Lot”, arguably one of the best logo-books ever, published by BNN (JPN).
2007: Eight-page feature in the book “Young European Graphic Designers”published by Daab (ESP).
2008: The exhibition “Probarious” is featured in issue 45 of “Nylon” Japan where it’s titled “this month’s best exhibition” (JPN).
2008: The exhibition “Probarious” is further featured in the magazines “Cut” (JPN), “Diesel Planet” (JPN),
“Studiovoice” (JPN), “High Fashion” (JPN), “Web Designing Magazine” (JPN), “Invitation” (JPN).

School/work experience:
1999: “FVKC “at RMI Bergs School of Communication (Stockholm, SWE).
1999-00: “2D image course” at Stockholm Art School (Stockholm, SWE).
1999-00: Work as art director assistant at Vår; Grandin & Atldax (Stockholm, SWE).
2000: Start at Danmarks Design School (Copenhagen, DK).
2002: Start up own bussiness mainly in illustration/graphic design.
2003: Get a BA in graphic communication at Danmarks Design School (Copenhagen, DK).
2003-04: Exchange at London College of Printing (London, UK).
2005: Get a MA in graphic communication at Danmarks Design School (Copenhagen, DK).