PMKFA aka Michael Thorsby

Clients:
Vujj (furniture company, SWE/MEX), Diesel (JPN/ITA), Uniqlo (JPN), Arkitip (magazine, US), Weekday (SWE),
WESC (SWE), Beams T (JPN), Wax Poetics (magazine, US), Nudie Jeans (SWE), WoodWood (DK),
Sixpack (FRA), Clark magazine (FRA), Universal Music (UK + DK), Atlantic records (US), AOL Time Warner (US),
Ubiquity records (US), Knee High Media/Paper Sky (Publisher, JPN), Adidas/Soundvenue (magazine, DK),
Jonas From Falun (DJ, SWE), Crunchy Frog records (DK), Tokyo Art Beat (art-guide, JPN), Massage (magazine JPN),
Superheroes (band, DK), Junior Senior (band, DK), CR), The Rumble (club, SWE), Rickard Jäverling (SWE),
Euroman (magazine, DK), Brus (magazine, SWE), Chaco (JPN), La Vida Locash (recordlabel, SWE),
Lo-Fi-Fnk (band, SWE), Pie Books (JPN), Romeo + Juliet (magazine, DK), Ud & Se (magazine, DK),
Brothers & Sisters (club, SWE), Southern Bulletin (magazine, DK), Audiowhore (fanzine, SWE),
Hooha (store, DK), Feelcph.com (DK), Meadowsweet records (SWE), Citron Vinyl (SWE),
Cabin records (SWE), Art 4 Pleasure (club, SWE), Revista Collectiva (magazine, Blankx.net (art-zine, SWE),
Sweetheart (club, SWE), Sambandscentralen.info.se (webzine, SWE/NE), Hit & Run (magazine, UK),
CMYK 2005 (book, ESP), Wildcats (band, UK), Heyday (event-marketing entourage, DK),
Firebrand Live (promotion company, UK), Moshi-Moshi records (UK), Sweatshop Union (JPN),
Victionary (publisher, HK), Rational Daydreamer (magazine, UK), Hermanos (club, SWE)
Green & Ilpo (music duo, FIN/JPN), Lift Scaffolding (UK), Million Vibes (club, SWE), Impossible (DJ-team, JPN).

Clients (while working at Vår; Grandin & Atldax):
Levi’s (SWE branch), MTV Nordic, Tyler Bryle (founder of Wallpaper magazine, UK),
Fanclub (festival, SWE), Kalas (festival, SWE), Fusion (club, SWE), Bongo (club, SWE),
Stereo (club, SWE), Telia (telephone company, SWE), Bilia (car retailer-chain, SWE).

Miscellaneous:
2004: Screening of “Nothing AM” at Institute of Contemporary Art, London (UK)
2005: “Nothing AM” is awarded a special prize at Next Filmfestival in Vilnius (LH)
2005: Europe is too small for PMKFA and Tokyo, Japan becomes his new base.
2005/6: PMKFA “26″ solo exhibition at Sweatshop Union in Osaka (JPN).
2006: Launch my own clothing label together with Sweatshop Union, named “It’s Our Thing” (JPN).
2006: Graphic showcase and interview in the magazine Svensson (SWE).
2006: It’s Our Thing “The First Ten” t-shirt exhibition at Cafe Pause (JPN).
2006: Responsible for the graphic design/signage and partly for the exhibition design
of the critically acclaimed “110% Vujj” exhibition during London Design festival (UK).
2006: “Nudie Cafe”, exhibition of Nudie Jeans clothes “remixed” by PMKFA (JPN).
2007: “Green Winter” the first real PMKFA solo exhibition, showcasing brand new
It’s Our Thing t-shirts/sweatshirts, posters, walldrawing and some 3D objects,
Kamata Studio, Kamata/Tokyo (JPN). January and in cooperation with CBC-net.com.
2007: Jan, It’ Our Thing now available at retailers in Japan, USA, Holland, France, UK and Denmark.
2007: April, Vujj’s exhibition at Milan Salone (ITA). PMKFA design catalogue, signage and projections.
2007: June 8-Sept 15. PMKFA’s solo-exhibition “A Bag of Grease” is shown at gallery Vallery in Barcelona.
The exhibition was a big success with more than 500 visitors at the opening and is extended from three
weeks to three months. Prints, shirts and a exhibition catalogue/book is available through Vallery.es.
2007: Participating in the “Play With Kouga” group exhibition at No.12 Gallery (Tokyo)(JPN).
2007/8: Sixpack France and PMKFA make a collaboration collection for A/W 08.
2007: Third quarter, It’s Our Thing third collection named “Etno” is launched.
2007: Illustrates and co-writes a four page article on dubstep (interviewing Skream and Mary Anne Hobbs)
together with Egaitsu Hiroshi (One Hand Clappin) for issue 7 of “Massage” magazine (JPN).
2007/08: The PMKFA exhibition “Probarious” featuring visual commentary by Assistant opens Dec 7th
at Diesel Denim Gallery in Aoyama/Tokyo. The exhibition is a 100 sqm big installation showing 2D-work
transformed into 3D and back to 2D again. The response is overwhelming and is reviewed in several of the
well-established magazines in Japan. Daft Punk show up at the afterparty.
2008: The collaboration between Sixpack and PMKFA deepens and a 2nd collaboration collection is made.

Publications featuring PMKFA:
2003: Featured in the book “Gradation Design” published by Pie Books (JPN).
2005: Contribution to the magazine “Hit & Run” (UK/NO).
2005: Three-page feature in “Revista Colectiva” (CR).
2006: Ten-page feature in the magazine “Arkitip” (US) issue #32.
2006: Three-page feature in “Svensson” magazine (SWE).
2006: Ten logos published in the Die Gestalten Verlag “Tres Logos” book (GER).
2006: Twenty-page feature in “Tokion” (Japan edition) together with Megumi Matsubara (JPN).
2006: Featured in french graphic design magazine “Étapes” (FRA).
2006: Four-page feature in London’s best free-mag “Pimp” magazine (UK).
2006: Collaboration between It’s Our Thing and Paper Sky, published in the Akihabara issue (JPN).
2007: The PMKFA-exhibition “Green Winter” is featured in “Web Designing” Magazine (JPN).
2007: Seven logos published in Victionary’s “Logology” book (HK).
2007: Six-page contribution to the leading graphic free-paper “RTR™” (JPN).
2007: It’s Our Thing featured in “Nylon Guys” (US).
2007: The t-shirt “Rickard Jäverling” featured in “Uniqlo Paper no.2″ (JPN).
2007: Contribution to “Play With Kouga” in vol.10 of “OK Fred” (JPN).
2007: “PMKFA - A Bag of Grease” sixty-page exhibition-book published by Vallery (ESP), ISBN 13: 978-84-611-7673-1.
2007: It’s Our Thing featured in “Tendencias” (ESP).
2007: Featured (as DJ) in “Riddim” magazine (JPN).
2007: Contribution (together with Assistant co., ltd.) for Victionary’s “When Space Meets Art/When Art Meets Space” book (HK).
2007: Four-page feature and cover in “Clark” magazine issue #28 (FRA).
2007: Two page feature in “Logo A Lot”, arguably one of the best logo-books ever, published by BNN (JPN).
2007: Eight-page feature in the book “Young European Graphic Designers”published by Daab (ESP).
2008: The exhibition “Probarious” is featured in issue 45 of “Nylon” Japan where it’s titled “this month’s best exhibition” (JPN).
2008: The exhibition “Probarious” is further featured in the magazines “Cut” (JPN), “Diesel Planet” (JPN),
“Studiovoice” (JPN), “High Fashion” (JPN), “Web Designing Magazine” (JPN), “Invitation” (JPN).

School/work experience:
1999: “FVKC “at RMI Bergs School of Communication (Stockholm, SWE).
1999-00: “2D image course” at Stockholm Art School (Stockholm, SWE).
1999-00: Work as art director assistant at Vår; Grandin & Atldax (Stockholm, SWE).
2000: Start at Danmarks Design School (Copenhagen, DK).
2002: Start up own bussiness mainly in illustration/graphic design.
2003: Get a BA in graphic communication at Danmarks Design School (Copenhagen, DK).
2003-04: Exchange at London College of Printing (London, UK).
2005: Get a MA in graphic communication at Danmarks Design School (Copenhagen, DK).